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Here is everything we know about Brent Bailey who plays the new “weirdly hot” Santa Claus for the retailer’s Born to be Kris TV advert.

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Who is Brent Bailey?

Born in Tucson, Arizona, on July 4, 1983, Brent Bailey is an American actor, producer and screenwriter.

He has starred in multiple hit TV shows as well as web series, such as Criminal Minds, Rizzoli & Isles, and Hart Of Dixie.

The actor received the prestigious Primetime Emmy Award for playing Alex Knightley in the famous web series Emma Approved which is based on Jane Austen‘s 1815 novel Emma.

American retail giant Target featured the actor in their 2024 TV commercial Born To Be Kris which has since gone viral on the internet.

The ad portrays Bailey as a new-age “weirdly-hot” looking Santa Claus who works at the store as Kris K.

What does the Target ad show?

"I'm obsessed.
Speaking of gay Santas, the latest in ho-ho-homosexual news is that a company called Inclusive Christmas is selling a rainbow-clad Santa inflatable — as well as inflatables depicting Black, Asian, and female St. Nicks, plus one Hanukkah Hank — as Rolling Stone recently reported.

The Christmas-themed commercial shows the 41-year-old actor driving a Ford Bronco with a sleigh number plate to a Target store.

Sporting gray hair and a beard, Kris K looks all macho and hunky wearing a red quarter zip.

This year, we’re giving you even more Kris K. — more fun, more humor and more of the magic that only Target can deliver."

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'Hey, baby hey!!!!'

After only four hours of being online, the post had garnered nearly 3,000 likes and dozens of comments.

The post drew hysterical reaction from viewers.

"YASSSSSSSSS DADDY!!!!!!!🔥🔥🔥🔥🔥" one social media user posted.

"Will there be one in every store?" another questioned.

A third user wrote, "i'm dead this is the best way to announce christmas is coming"

Natalie Neysa Alund is a senior reporter for USA TODAY.

Kris says to the shopper: “Let me guess, you don’t believe in Santa, do you?
“These turkey deals are the real deals.”
The customer later says: “It was a Santa Claus, and he’s weirdly hot.”
Target wrote in the captions: “He is hot, but our Turkey deals are hotter.”
‘Hot’ Santa sends the internet into a frenzy
Viewers on the internet were left fascinated by the commercial – many of them said they are attracted to the “hot” reimaging of Santa Claus.

Yes, weirdly hot Santa is back at Target.
Posting the clip on YouTube, Target wrote in the captions: “Meet Kris, our newest Target team member.”
In another clip, Kris can be seen having a chat with a female customer who is impressed by the retailer’s amazing turkey deals.
Once again, social media users are gifting us with #GaySanta pics — though we will note that on X and Bluesky, the #GaySanta content is more pole than North Pole lately, if you catch our snowdrift.

Of the pics and videos that remain, the users dressing up in Father Christmas garb tend to be of the same demographic. I'm at Target now and look what I am seeing."
Target confirmed the viral holiday figure's return in a news release on its website.
USA TODAY Shopping: Shop sales in tech, home, fashion, beauty & more curated by our editors.
"After capturing hearts with his holiday charm last winter, Kris K.

from Target is back to deliver magic, mischief and must-have gifts this holiday season," the statement reads. See him bicep curl baskets.

It may only be late October, but Target’s "weirdly hot Santa" is back.
A video on Target's official Instagram page shows a buff, "charasmatic store team member" dressed as Santa, lifting weights (two red baskets filled with store items) inside one of the retailer's locations.
"Been missing Kris K.

from Target? 🎅🔥 Well, your holiday wish came early. "He embodies the playful joy, ease and inspiration that define the Target experience — helping you find the perfect gifts, celebrate every moment and make the season shine a little brighter. Reach her at nalund@usatoday.com and follow her on X @nataliealund

Target Santa 2024: Who is Brent Bailey AKA ‘weirdly hot’ Santa Claus in Born To Be Kris viral holiday TV commercial?

RETAIL giant Target has introduced a new Santa Claus avatar to promote its chain ahead of the holiday season. HE’S BACK!!!" Target posted on its official Instagram page on Monday, Oct. 27 with a video of a man dressed as Santa Claus inside a store.

"I don't know if you remember Target's 'weirdly hot Santa from last year,' an unidentified person says in the video.

(Take that, bigots!)

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All right, on to the #GaySanta pics from this holiday season and last:

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"Last year, consumers fell in love with Kris K. from Target, a charismatic store 'team member' who starred in Target’s 2024 holiday marketing campaign."
Last year, Target identified the impersonator as Brent Bailey.
"He’s a football fanatic, avid traveler and amateur DJ who embodies the joyful, witty and effortlessly cool spirit of the holidays," the retailer said online.
'He reads!' Target Santa seen bench holding book
The clip Target shared online ringing in the 2025 season shows a woman walk by the Santa impersonator – who is spotted holding an open book in an aisle.
"And he reads," the woman says.
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'A charismatic store 'team member'
According to Target's news release, last year, more than 70 million people viewed a previous video on TikTok of #TargetSanta inside a store.

Shortly after, his fanbase dubbed him “Hot Santa."
"We’re thrilled to bring him back for round two," Target said.

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One person wrote: “Target has the hottest Santa I have ever seen in any TV commercial.”

While another shopper asked: “Where are they doing photos with this Santa I need to get one.”

A third user quipped: “Being attracted to a Target Santa was something I did not expect.”

You’d better watch out — #GaySanta pics are coming to town

It’s the most wonderful time of the year… for gay Kris Kringle cosplay.

But we’ll take what we can get!